Promoting the values of traditional leather in vehicle interiors
Fromtrends.com states that in the age of information, it appears that education and promoting knowledge of materials and their properties is a necessity. As they look at the value of leather as an interior material, they find that transparency has become a challenge for natural materials versus man-made materials, as replacing the first with the second is often done for the wrong reasons.
Certainly, we live in a time where sustainability is of great importance, but conflating the term with ‘vegan’ is wholly incorrect and a gross misrepresentation of science. Man-made materials are no new phenomenon in car interiors, and for some parts preferential over leather, yet they hardly offer an adequate alternative for most functions. Made of plastic-based polyurethane chloride (PVC) and polyurethane, they actually pose serious environmental threats. It also takes away the luxury of leather, like used in the Bentley Spur, through decontenting.
The answer in countering this trend of confusion is remarkable, as posed by the news platform: share the story of leather. Where does leather come from? How is it made? When is something called leather, and what makes it a cool material? That is exactly what we do at One 4 Leather.
Answers to these questions will not only show the qualities of leather but also illustrate that as materials go, leather is one that facilitates the circular economy. Modern leather production prevents an ecological disaster of dumping hides in landfills and stops the need for artificial materials. Secondly, proper labelling is essential to make sure consumers know what they’re getting. Telling untruths about so-called ‘vegan leather’ is unacceptable. It’s time to be proud of the genuine article instead.
Read the full article HERE.